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The brand hits shelves August 3 with collectable packaging and 7 color cosmetic products.
July 24, 2025
By: Rachel Klemovitch
Assistant Editor
Fwee, Korea’s collectible cosmetics brand, is officially launching at Ulta Beauty on August 3rd.
This U.S. retail launch follows the brand’s U.S. flagship debut in SoHo, New York earlier this year.
Fwee is bringing its most viral products to Ulta Beauty. They will have a four-tier display of playful and collectible packaging, unexpected textures, an inclusive shade range of 35+ colors
Ulta Beauty will offer Fwee’s fan-favorite products as well as new products such as the 3D Voluming Gloss, Mellow Dual Blush, and Pocket Eye Palette.
Featured products include:
K-Beauty World Enters Ulta Beauty
Ulta Beauty and Lucky Partner for an Omnichannel Beauty Shopping Experience
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